- Choosing the right cause
It is beneficial for one to lead a cause that is consistent with one’s product or service – be it a pet-gear enterprise that donates leashes to animal keepers or a taxi company that provides free rides to the disabled. In this way, one is guaranteed that his/her company resonated with customers, since they already care about the cause being addressed. Also, one has to figure out which approach will make the biggest impact.
- Building partnerships wisely
Without a doubt, any social enterprise will need a collaborative effort with a service organization with boots on the ground so as to execute an ambitious philanthropic cause. It is salient for one to take his/her time and select a partner whose brand and mission is consistent for both parties.
- Employee buy-in
It is salient to ensure staff members comprehend and support the charity cause. This in turn will lead to committed engagement, which is likely to result to an even greater impact.